Advertising budgets vary widely based on your industry, goals, and competitive landscape. We recommend starting with a minimum of $1,500-3,000 per month for small businesses targeting local markets, while larger businesses or those in competitive industries may need $5,000-25,000+ monthly. We'll help you determine an appropriate budget based on your specific objectives and develop a strategy that maximizes ROI regardless of your budget size.

You can expect to see preliminary results within the first 2-4 weeks of campaign launch. During this initial period, we gather performance data and make optimizations. Significant performance improvements typically emerge after 1-3 months as we refine targeting, messaging, and bidding strategies based on campaign data. Long-term campaigns (6+ months) often yield the best results as we continuously optimize and scale the most effective approaches.

We track both platform-specific metrics and business outcomes. Platform metrics include impressions, clicks, click-through rates, cost per click, and conversion rates. Business metrics focus on outcomes like leads generated, cost per acquisition, revenue attributed to ads, and ROI. We establish key performance indicators (KPIs) aligned with your business goals at the beginning of each campaign and provide transparent reporting on these metrics through regular performance reports.

We perform daily monitoring and weekly optimizations as standard practice. During the campaign launch phase, we may make more frequent adjustments. Our optimization process includes refining audience targeting, adjusting bids, testing ad creative variations, optimizing landing pages, and reallocating budget to top-performing campaigns. We also conduct monthly strategic reviews to analyze overall performance trends and make larger strategic adjustments as needed.

We offer flexible engagement options. While we recommend a minimum 3-month commitment to allow proper campaign development, testing, and optimization, we don't lock clients into extended contracts. After the initial period, we operate on a month-to-month basis with a 30-day notice period. We believe in earning your business through results rather than contractual obligations. We're confident our performance will demonstrate the value of continuing our partnership.